Hello Dear Readers,
I’m popping out of my cave of insanities (otherwise known as 5 web site launches and 2 book trailer launches in the next two weeks) for a quick note about multidimensionality in marketing.
Recently I read a post on Publisher’s Weekly, about the interactive, multidimensional, two-year marketing plan Scholastic has created for their upcoming [...]

Posted on June 27th, 2008 by admin
Filed under: Organic Marketing | No Comments »

Hello again fair marketers!
Today I’d like to tell you a story about an opened pack of Pokemon cards and how an e-Bay listing for these cards changed one woman’s life forever.
Dawn, a mother of six, had two things available to her:

An unwanted, opened pack of Pokemon cards – snuck into her grocery cart by one [...]

Posted on August 24th, 2007 by admin
Filed under: Organic Marketing | 5 Comments »